Summary: Twitter is the new Social Media darling. CNN, Lance Armstrong, Ann Curry, and Starbucks are all using the Micro-blogging service, which asks you to answer “What Are You Doing?” in 140 characters or less. But so are many nonprofit organizations: spreading news about their organization and engaging their constituents. On July 21, 2009, Kevin Martone and Joe Ruotolo from the Grinspoon Institute Technology Program presented the basics of Twitter, how to get started, why an organization might use it, and how to use it effectively as a communications and engagement tool.
