Summary: Today’s topic is “Don’t let perfection be the enemy of getting started” and today’s guest has an agency called The McGuire Content Marketing Agency; Robert McGuire is an expert in content marketing and he wrote a post which was all about today’s topic of discussion.<br> <br> Why do we feel the need to be perfect?<br> <br> We feel a need for perfection because we are worried, we fear that we will make a mistake or that we will fail and a lot of time we fear investing time and resources into something because we lack the confidence up-front as to how a plan is going to work. If you think about digital content marketing - it is really about experimenting, testing theories, optimizing and moving on; if you don’t have a move fast attitude you will send a very long time just digging through data that is already accessible.<br> <br> How to develop a plan that isn’t so overwhelming?<br> <br> David talks about his original plan for his podcast – two shows a week, a hundred and four shows a year, all the topics he would cover, his guests – his plan became so overwhelming he had to just put it aside and say let’s just do it. It all starts with knowing who your audience is, develop a template which cover the basic elements of what you offer, and assign yourself deliverables.<br> <br> Robert’s Logic Model Template...<br> <br> Is that available on his website? Not yet – but very soon<br> <br> Practical steps to keep up with the content <br> <br> Robert’s agency is known for high quality content and, his advice to everyone is to have a niche – don’t try to be all things to all people, don’t worry about leaving money on the table and try to add value to your clients and their business.<br> <br> When do entrepreneurs need an agency like Robert’s? <br> <br> The short answer to that would be when they have a little bit more money than they have time. Oftentimes entrepreneurs know they need to grow and if they have someone focusing on A to Z – content marketing sometimes fall through the cracks and that’s when they end up with an agency. Most of Robert’s clients are typically those with revenues under five million dollars.<br> <br> Stay in touch...a link to Robert’s logic model template will be posted soon.
