Summary: FULL EPISODE: Much of the tech industry is focused on social networks, self-driving cars, and slick Apple Watch startups, but Kegan Schouwenburg is bewitched by bunions. Shoe inserts to be specific. She founded a company called SOLS (http://www.sols.com), which recently raised $11 million dollars to go toe-to-toe with Dr Scholl's. In short, she’s making the treatment for Hammer Toe as elegant as an Hermès handbag. SOLS uses an iPad and 3-D printers to create custom insoles perfectly matched to your feet. The process is amazing. It’s basically what Iron Man would have invented if he was a foot fetishist instead of a superhero. Micah Rosenbloom sat down with Kegan and talked about her preoccupation with plantar fasciitis, fundraising for a company in an unusual industry, what it was like building a 25,000 square foot 3-D printer factory, and how to get top publications excited about toe cheese.
