Summary: This fifth episode of Collective Wisdom is focused on how to build a brand on a startup’s budget. JB Osborne has designed logos, devised naming strategies, and helped a wide variety of startups put their best foot forward from Foursquare to BirchBox to Casper to Tyra Banks. In this episode he explains why startups should invest more in emails and photography, how to best partner with a creative firm, and why you shouldn’t be afraid to “outsource” your brand.
