Summary: TripAdvisor is bigger than Yelp by any metric that matters, yet Yelp has a much bigger PR footprint. Founder Collective's Eric Paley asked TripAdvisor co-founder/CEO Stephen Kaufer if that was a problem. Kaufer wasn't worried about it. TripAdvisor customers who own hotels or venues are fiercely protective of their ratings and guard them zealously. One of TripAdvisor’s secret weapons is that they’ve created a brand that their customers are incentivized to share and defend. Like Fodor’s, Zagat, and other tastemakers before them, TripAdvisor is a trusted editorial mark of distinction in addition to being a wildly profitable tech platform and that passion is more important than a few fleeting press mentions. Photo Credit: http://bit.ly/1YOpvmi
