Summary: Business success relies heavily on planning, preparation, product development, customer experience and service. Learn how to transform your idea into a successful business. Trent Brinsley, Alltel General Manager, has played an integral role in taking the independent telco from a family run operation to a competitive national player. During his decade long journey running his corporation he’s learnt many valuable lessons along the way. He’s also suffered the loss of clients when their start-ups fail. Hear his tips, advice and learning’s in this 4 part Alltel Australia Small Business podcast series. “Planning is the most important thing”, says Trent. When you start a business you need to consider the following: - Website - Phone systems - How your customers communicate with you - Running costs - Turnover - Forecast growth Once planning has been put in place around your digital presence, communications systems, and finances, it’s then time to start thinking about how you’re going to get your product “out there”. “Don’t procrastinate!” is Trent’s advice. He says, “there is never a perfect product… you can fine tune things along the way.” According to Trent, most people get into business in an area they are familiar with. Those who thrive, are experts in their field. If you’ve had experience in IT, for example, you wouldn’t open a juice bar. Staying ahead of the game, and keeping an eye on your competitors will also give you an advantage. Stay tuned for episode 3….. In the next podcast Trent shares his advice about considering the customer experience.
