Summary: Jacquette Timmons is a financial behaviorist who helps her clients figure out how to connect their money to life in a real and meaningful way. She offers unbiased advice and helps people gain insight and clarity that they might not otherwise get on their own. She helps people blend the emotions of money with the math of money so they can move forward with their financial goals and take control. She is the founder of Sterling Investment Management, Inc. and also wrote a book titled Financial Intimacy, How to Create a Healthy Relationship with Your Money and Your Mate. Her work has been featured many places including CNN, HLN, Fox, and NPR, among others. Jacquette joins Charlie on the show today and talks about the importance of having discussions about our money as well as much more. Key Takeaways: 01:43 – How Jacquette got started as a financial behaviorist. 05:54 – What does a financial behaviorist do? 09:09 – Understanding decision making around money is a more irrational thing and the trends and differences between the way men and women make decisions about money. 14:13 – People not really having true conversations about their money and not seeing that it’s an ongoing conversation and why that is. 21:15 – Having to make hard financial decisions such as putting money toward the care of a pet. 26:10 – Some things to do to help make those difficult financial decisions. 30:33 – Recognizing and dealing with the fact that everything about money is emotional and that our decisions we make about money are often based on emotions. 34:48 – Jacquette’s book, Financial Intimacy, How to Create a Healthy Relationship with Your Money and Your Mate. 37:56 – Surprising feedback Jacquette has gotten about her book and finding help in knowing other people’s situations. 42:24 – Financial success doesn’t start in your wallet. 48:44 – Being smart with money is a skill. 50:28 – The most unanticipated challenge Jacquette is currently facing. 54:11 – Money is never just about money. Mentioned in This Episode: Sterling Investment Management, Inc. Financial Intimacy, How to Create a Healthy Relationship with Your Money and Your Mate CNN HLN Fox Black Enterprise NPR The Wall Street Journal Dan Ariely, Predictably Irrational Carnegie Institute of Technology The Small Business Lifecycle
