Summary: Rebecca is a serial entrepreneur who creates problem solving consumer goods that are in the hands of over half million people around the world, and have been featured in the Wall Street Journal, the New York Times, multiple episodes of ABC's Shark Tank, Good Morning America and more. Rescate began her entrepreneurial career at the age of 25 in New York City. In the past decade, she has built four brands with unique creative products, including: CityKitty, HoodiePillow, Top.Down Planner, and Blankie Tails; while raising 3 children and residing in Yardley Pennsylvania with her husband. Rebecca joins Charlie to discuss one of his favorite topics: planning; and about how plans drive us toward success and happiness and also create luck. Key Takeaways: 02:12 – What lead Rebecca to create Top.Down Planner 03:41 – The methodology that Top.Down planning is based on 04:59 – What if we just focus on the things that are of high value to us 07:36 – The importance of incorporating values in planning 09:04 – The ‘values exercise’ in Top.Down Planners 11:11 – When your values don’t align with how you are doing business 14:06 – How not to say ‘yes’ to everything and prioritizing your values in planning 17:12 – Difference between ‘planning’ and ‘planners’ or ‘schedulers’ 21:09 – Spear-heading a re-education on planning 23:34 – Rebecca talks about Blankie Tails 25:16 – Rebecca talks about CityKitty 29:36 – Doubling down on Blankie Tails 31:53 – The 2016 version of Top.Down Planner and inventory management 33:58 – Some pros and cons of manufacturing products in the US 38:05 – Planning for and running four different businesses 41:56 – The power of planning 43:20 – From baby steps to bigger plans Mentioned in This Episode: CityKitty HoodiePillow Top.Down Planner Blankie Tails the Pareto Principle Franklin Covey 3.Purpose Staples Office Depot Google Calendar Daniela Port's desire mapping Uber Steve Jobs Uggs Instagram Kitchen Aide Shark Tank Calphalon
