Summary: Retail brand Herschel Supply shares the story behind their #WellTravelled hashtag and Hootsuite’s Christine Colling follows up with tips on how to create a brand hashtag for your business. Learn more about: Herschel Supply on Instagram: http://ow.ly/FYOu30aeOkw How to create an Instagram hashtag: http://ow.ly/CvtS30aeNS6 The do’s and don’ts of hashtags: http://ow.ly/6uHH30aeO9Q