Summary: After many years of practice, this fall there seems to be a proliferation of material being published on the popular Jobs To be Done theory. One of the recent books on the subject is a long-time favorite author of mine, Steve Wunker. Steve's book, Jobs to Be Done: A Roadmap for Customer-Centered Innovation offers a perspective that most would associate with his longtime colleague, Clayton Christensen. Steve's first book, Capturing New Markets: How Smart Companies Create Opportunities Others Don't is a long time favorite of mine and still worth a read today. This was previously published as a video series. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast
