Summary: <p><strong>Topic</strong></p><br> <p><span style="font-weight: 400;">The What, Why and How of Web Analytics</span></p><br> <p> </p><br> <p><strong>Summary</strong></p><br> <p><span style="font-weight: 400;">Calvin French-Owen, CTO of Segment, and Andy Elliott, business analyst at Google, join us to discuss analytics. We talk about what business metrics to measure and how to select analytics vendors for businesses large and small. We also discuss the technical challenges of analytics instrumentation, such as measuring web apps vs. websites, automation and data schema design.</span></p><br> <p> </p><br> <p><strong>Panelists</strong></p><br> <p><span style="font-weight: 400;">Calvin French-Owen @calvinfo </span><a href="http://calv.info"><span style="font-weight: 400;">http://calv.info</span></a></p><br> <p><span style="font-weight: 400;">Andy Elliott </span><a href="https://www.linkedin.com/in/andrewwelliott"><span style="font-weight: 400;">https://www.linkedin.com/in/andrewwelliott</span></a></p><br> <p> </p><br> <p><strong>Host</strong></p><br> <p><span style="font-weight: 400;">Ray Shan @rayshan </span><a href="https://shan.io"><span style="font-weight: 400;">https://shan.io</span></a></p><br> <p> </p><br> <p><strong>Links</strong></p><br> <p> </p><br> <p><span style="font-weight: 400;">Segment</span></p><br> <p><a href="https://segment.com/"><span style="font-weight: 400;">https://segment.com/</span></a></p><br> <p> </p><br> <p><span style="font-weight: 400;">Google Analytics</span></p><br> <p><a href="https://www.google.com/analytics/#?modal_active=none"><span style="font-weight: 400;">https://www.google.com/analytics/#?modal_active=none</span></a></p><br> <p> </p><br> <p><span style="font-weight: 400;">Mixpanel pushing for meaningful metrics beyond pageviews</span></p><br> <p><a href="http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/"><span style="font-weight: 400;">http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/</span></a></p><br> <p> </p><br> <p><span style="font-weight: 400;">Adobe Analytics (Omniture)</span></p><br> <p><a href="http://www.adobe.com/marketing-cloud/web-analytics.html"><span style="font-weight: 400;">http://www.adobe.com/marketing-cloud/web-analytics.html</span></a></p><br> <p> </p><br> <p><span style="font-weight: 400;">Amplitude</span></p><br> <p><a href="https://amplitude.com/"><span style="font-weight: 400;">https://amplitude.com/</span></a></p><br> <p> </p><br> <p><span style="font-weight: 400;">Customer.io</span></p><br> <p><a href="https://customer.io/"><span style="font-weight: 400;">https://customer.io/</span></a></p><br> <p> </p><br> <p><span style="font-weight: 400;">Amazon Redshift</span></p><br> <p><a href="https://aws.amazon.com/redshift/"><span style="font-weight: 400;">https://aws.amazon.com/redshift/</span></a></p><br> <p> </p><br> <p><span style="font-weight: 400;">Google BigQuery</span></p><br> <p><a href="https://cloud.google.com/bigquery/"><span style="font-weight: 400;">https://cloud.google.com/bigquery/</span></a></p><br> <p> </p><br> <p><span style="font-weight: 400;">Automated instrumentation</span></p><br> <p> </p><br> <p><span style="font-weight: 400;">Google Analytics autotrack</span></p><br> <p><a href="https://github.com/googleanalytics/autotrack"><span style="font-weight: 400;">https://github.com/googleanalytics/autotrack</span></a></p><br> <p> </p><br> <p><span style="font-weight: 400;">Heap</span></p><br> <p><a href="https://heapanalytics.com"><span style="font-weight: 400;">https://heapanalytics.com</span></a></p><br> <p> </p><br> <p><span style="font-weight: 400;">Coverage on “data lake”</span></p><br> <p><a href="https://martinfowler.com/bliki/DataLake.html"><span style="font-weight: 400;">https://martinfowler.com/bliki/DataLake.html</span></a></p><br> <p><a href="http://www.pwc.com/us/en/technology-forecast/2014/cloud"></a></p>
