Summary: In this episode Amanda lays out: a 6 month roadmap for using a specific target market to power up your business how to approach target market if you feel your business can help everyone what to do if picking a target market makes you feel "stuck in a box" how to keep your potential customers' "BS meter" from going off when they find you how to get the right people to your website... and turn them into real customers exactly how to create attractive email opt-in offers & the process for keeping new readers engaged Seriously, there's so much here in this conversation and Amanda generously holds nothing back.