204: How This Restaurant Turned a Dessert Into a $200k Cancer Fundraiser




Cause Talk Radio: The Cause Marketing Podcast show

Summary: Today on Cause Talk Radio, Megan and Joe talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant, a privately owned restaurant known for their handcrafted beers and New American cuisine. Iron Hill is also known for its cause marketing, having raised $200,000 for children's pediatric cancer. On the show, Megan, Kevin, Mark and Joe discuss: - How Iron Hill got involved with CureSearch and fighting children's pediatric cancer. - How Iron Hill decided on a dessert to benefit CureSearch. - To Joe's delight, Kevin and Mark describes the Triple Chocolate Hill, a double fudge brownie topped with vanilla ice cream, peanut butter-caramel sauce, chocolate sauce and whipped cream. - Since 2004, Iron Hill has raised $200k by selling the dessert at 12 locations. - Kevin and Mark discuss their partnership with CureSearch and what a great partner they've been. - This fundraiser is unique in that it's promoted year-round. How does Iron Hill sustain the enthusiasm for the fundraiser, especially with employees. - What's the business benefit to Iron Hill of working with causes like CureSearch? - People have high expectations of restaurants when it comes to giving back. How does Iron Hill deal with this challenge? - What advice would Mark and Kevin give a restaurant about supporting a charity. **Links & Notes** - [Iron Hill Brewery & Restaurant](http://www.ironhillbrewery.com/wilmington/charity-foundations.htm "Iron Hill Brewery & Restaurant") - [CureSearch](https://curesearch.org/ "CureSearch") - [Kevin Hill on Twitter](https://twitter.com/ironhillchief "Kevin Hill on Twitter")