Summary: Today on Cause Talk Radio, Megan and Joe talk to James Mitchener, Marketing Manager at Waste Industries, about the Full Circle Project, a customer-driven fundraiser that to-date has donated nearly $1 million to charities. On show, Megan, James and Joe discuss: - How the Full Circle Project works. Customers get to choose which charities Waste Industries supports. - How did Waste Industries educate customers about the program? It took some time to engage customers and convince them that Waste Industries was adding the donation to their bills! - Focus of the program is on local charities and Waste Industries identifies charities within nine "need" areas (e. g. cancer, animal rescue, veterans, etc.). - Waste Industries works with local nonprofits to communicate the success of the program. They'll even prepare media releases for the nonprofit. - How the waste industry is learning from James and his team on how to create win-win cause marketing programs. - What has surprised James and his team most about the Full Circle Project? - How does Waste Industries choose the charities? What's their criteria? - The impact of the program has been intergenerational. Millennials, Baby Boomers and everyone in between love the program. **Links & Notes** - [Full Circle Project](https://wasteindustries.com/fullcircleproject "Full Circle Project") - [Waste Industries on Twitter](https://twitter.com/wasteindustries "Waste Industries on Twitter")
