Summary: Jimmy forgot to load the truck on time, Helena called in sick today and nobody else can take phone calls, Martha is collecting late payments from clients and on top of everything else, some cables burned out in the product showroom and you need to fix that asap.<br> Small business owners — Does this sound familiar to you?<br> Let me take a guess: Yeah, there are those days when you wished you were living a laptop-lifestyle travelling wherever the winds would take you.<br> But that’s not how small business owners roll, who have <a style="color: #3366ff;" href="http://www.strengthinbusiness.com/interview-mac-attram-small-business/">brick-and-mortar</a> locations and employees to manage.<br> On the contrary, you have to deal with people, processes, operations, logistics, marketing, sales and finance (especially cash flows and profits). That’s a lot of work and responsibility, and if you don’t have a proper team, things can get ugly pretty quickly.<br> Today I’d like to talk to you about the marketing part of your small business and provide you with some actionable tips on how to leverage the time and resources you have available to <a style="color: #3366ff;" href="http://www.strengthinbusiness.com/online-marketing-small-businesses/">maximize your online marketing results</a> aka get the word out about your business quicker and easier.<br> To accomplish that, we will use the power of social media.<br> When used correctly, this amazing online marketing vehicle called social media can help you develop your brand, promote your business and find new clients who match your criteria.<br> Yes, you or one of your employees will have to put in the work but the long-term benefits are hard to ignore. [Small business owners: you know exactly what I’m talking about here as you’re not part of the “next shiny object clan”]<br> Results-Oriented Social Media Marketing Tips for Small Business Owners<br><br> <br> Here are three actionable tips you can implement today to boost your presence on social media and get the most out of the specific networks.<br> 1. Pick 2-3 relevant social media channels and go “All In” on those<br> Just like any other marketing channel, social media is a communication network you can use to amplify your outreach. You don’t need to know all networks and you definitely don’t need to have a presence on all of them. Don’t let the sheer amount of social media networks overwhelm you.<br> Have a closer look at your customer base and find out where they like to hang out when it comes to social media. Your job will be to follow them there. <br> If they’re giving a vast amount of their attention to Facebook and spending money on the platform, than you got to be there, too. If they like to <a style="color: #3366ff;" href="http://www.strengthinbusiness.com/meaningful-relationships-linkedin/">communicate and engage in LinkedIn groups</a>, than you will have to be there, too.<br> The following social media channels have proven to work really well for my clients and me:<br> Example #1: Facebook + Pinterest + Instagram<br> This combination is a killer for the following markets: kitchen and home restoration, gardening, cooking, furnishing and home decor AND when the majority of the audience is female or the main decision maker is a woman.<br> Example #2: Facebook + LinkedIn + Twitter<br> This is a fantastic combination if you’re a doctor or lawyer AND you’re marketing to affluent B2B clients.<br> 2. Repurpose your existing content<br> Did you notice the keyword in the headline?<br> I even underlined it.<br> I want you to use your EXISTING content. For now, you don’t need to come up with new and fancy things, you just have to think of smart ways to use what you already have that has proven to work on other channels.<br> [Special note: The products and services you offer have to b...
