Summary: http://autopilotyourbusiness.com/podcasts/market-your-business-with-linkedin/ - <a href="http://autopilotyourbusiness.com/podcasts/market-your-business-with-linkedin/">LinkedIn MARKETING STRATEGY</a>: how to get people to follow the company? Employees,especially the top management, must be involved in the practice - Update regularly, participate in discussions and groups, and use analytics to track performance.The goal of a LinkedIn marketing strategy is not profit, it's connections. And small businesses must know the importance of networking. http://www.youtube.com/watch?v=dRb1V0NMCRE
