Summary: Leighton Haynes, of Twin Phoenix Marketing, continues his discussion of the power of brand and customer sensitivity on business success. He urges: * Not taking customer relationships for granted -- with both internal and external customers * Authorizing employees to take immediate action for customers with the tools needed to satisfy them, rather than passing it along to management. * Leading, or anticipating, customer needs -- not waiting for a complaint or a need * Measurement! Leighton suggests the book, Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future and we're both in agreement that Fast Company and Business 2.0 magazines must-have mags. Contact Leighton, 202 203 7737 ----------------------------- Call the comment line: 214 615 6505, pin 3386 Call the question line: 214 615 6505, pin 3895 Visit the website: www.totalteamsolutions.com
