WELL / AWARE Show 017: The Role of Self-Care in Successful Partnerships with Co-Founders of CAP Beauty, Kerrilynn Pamer and Cindy DiPrima

Summary: <br> What an amazing, incredible privilege it was to interview this dynamic duo. And… it’s a WELL / AWARE first: it’s the very first time the show has had more than one guest on in the same episode! These two ladies are shaking up the beauty industry in a real way. Kerrilynn Pamer and Cindy DiPrima are the founders of <a href="https://capbeauty.refersion.com/c/548b9" target="_blank" rel="noopener">CAP Beauty</a> — you heard it here first, it’s the new Sephora. CAP is a natural beauty boutique and spa that stocks products with only the most natural ingredients. I Love CAP Beauty, with a capital L. It’s warm, inviting, chic without being pretentious and just a fun place to play, experiment and meet like-minded wellness folk. I can walk in and trust that I don’t have to look at labels (even though I do, of course, partly out of habit, partly out of passion and curiosity) but also, I can go there and trust I’ll learn something new about beauty or wellness.<br> I met the two of them at one of their events, actually co-hosted by <a href="http://www.well-aware.co/well-aware-show-marissa-vosper-negative-underwear/" target="_blank" rel="noopener">Marissa</a> of <a href="http://negativeunderwear.com" target="_blank" rel="noopener">Negative Underwear</a> and Sarah Levy, owner of <a href="http://www.y7-studio.com" target="_blank" rel="noopener">Y7</a> (where <a href="http://www.well-aware.co/well-aware-show-001-alex-sharry-of-y7-yoga/" target="_blank" rel="noopener">Alex Sharry</a> teaches). They became fans of the podcast instantaneously, and I’m so grateful they did.<br> There’s a reason CAP has a cult following.<br> <br> 1. They bring us brands we haven’t heard of, leading to experimentation.<br> 2. They bring the makers behind the brands to life through intimate in-person events.<br> 3. Their store feels like the living room of your super chic, always put together and on-trend friend. Once you’re there, you’ll never want to leave. There’s no denying they are busy ladies, but something about being in their presence makes you feel taken care of. I also signed up for a treatment in their spa, which was facial acupuncture with the lovely Elizabeth Alexandre, I’ll write about that on the blog.<br> We discuss:<br> <br> * Kerrilynn and Cindy’s own wellness rituals<br> * how Kerrilynn’s celiac diagnosis changed her life<br> * their favorite natural beauty products<br> * the mastermind meetings that lead to opening CAP Beauty<br> * a peek inside their partnership, both big-picture and day-to-day<br> * the effectiveness of natural beauty products<br> * the key to cap beauty’s swift success<br> * balance is overrated (!!!)<br> * straight up finances<br> * how to write a manifesto for yourself or your business<br> * money as a living entity, always in flow<br> * why relationships are the key to a successful business<br> <br> If you want to shout out to Cindy and Kerrilynn during or after their episode, you can reach them at <a href="https://www.instagram.com/capbeautydaily/" target="_blank" rel="noopener">@capbeautydaily</a> on Instagram. Tell them you listened. As I always say, if you’re feeling the love, share it!<br> If you are in NY or visiting and want to pay <a href="https://capbeauty.refersion.com/c/548b9" target="_blank" rel="noopener">CAP Beauty</a> a visit, it’s at 238 West 10th street in New York City’s West Village.<br> <br> SHOW NOTES<br> <a href="https://capbeauty.refersion.com/c/548b9" target="_blank" rel="noopener">CAP Beauty</a> | <a href="https://www.instagram.com/capbeautydaily/" target="_blank" rel="noopener">Instagram</a>, <a href="https://twitter.com/capbeautydaily" target="_blank" rel="noopener">Twitter</a>, <a href="https://www.facebook.com/capbeautydaily" target="_blank" rel="noopener">Facebook</a><br> <a href="http://www.well-aware.co/well-aware-show-marissa-vosper-negative-underwear/" target="_blank" rel="noopener">Marissa Vos...</a>