Summary: Gordon Watson has taken over the reins at luxury phone brand Vertu at a crucial junction for the company. I previously encountered the brand, famous for its high end communications devices, when I presented at EQT’s annual conference, a Swedish private equity group that had acquired the company from Nokia. Late last year, Vertu was bought by Chinese investors and is on the verge of launching a new suite of data driven, luxury concierge services to complement its high end handsets. Visiting their headquarters in England, I spoke with Gordon about the future of mobile devices, and what luxury might mean in a technology context.
