Summary: <a href="http://www.gayleallen.net/wp-content/uploads/2016/01/Blog-Post-Jonah-Berger.png"></a>Why do certain products, services, or stories go viral? How can we make our own work contagious? <br> These are questions <a href="https://www.wharton.upenn.edu/faculty-and-research/">Wharton Professor,</a> <a href="http://jonahberger.com/">Jonah Berger</a>, answers in his bestselling book, <a href="http://www.amazon.com/Contagious-Why-Things-Catch-On/dp/1451686579">Contagious: Why Things Catch On</a>. In this fascinating interview, he explains his six-part framework and discusses the behaviors that drive us to make certain ideas, products, and services contagious.<br> In this episode you will learn:<br> <br> how to apply these techniques to your own work<br> what made the video for a seemingly humdrum product – a blender – go viral<br> which emotions drive us to share and which ones do not<br> what makes us spread the word for free<br> why you might suffer from the curse of knowledge and how you can avoid it<br> the critical difference between social media and word of mouth<br> <br> Jonah also gives us a peek into his upcoming book on all the ways social influence drives our behavior. Fascinating stuff!<br> Links to Topics Mentioned in this Podcast<br> <a href="http://games.espn.go.com/frontpage/football">Fantasy Football</a><br> <a href="http://www.starwars.com/">Star Wars</a><br> <a href="http://www.apple.com/iphone/">iPhone</a><br> <a href="http://www.apple.com/">Apple</a><br> <a href="http://disney.com/">Disney</a><br> <a href="http://www.ebay.com/">eBay</a><br> <a href="https://www.google.com/">Google</a><br> <a href="http://www.webopedia.com/TERM/B/beta_test.html">Beta testing</a><br> <a href="https://en.wikipedia.org/wiki/Social_psychology">Social psychology</a><br> <a href="http://www.amazon.com/Contagious-Why-Things-Catch-On/dp/1451686579">Contagious: Why Things Catch On</a> by <a href="http://jonahberger.com/">Jonah Berger</a><br> <a href="https://www.clickz.com/clickz/column/2298865/jonah-bergers-6-stepps-for-success-applied-to-email-marketing">STEPPS Framework</a><br> <a href="http://www.amazon.com/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00HJ4A43S">Hooked: How to Build Habit-forming Products</a> by <a href="http://www.nirandfar.com/about">Nir Eyal</a><br> <a href="http://www.adweek.com/news/advertising-branding/ad-day-its-hump-day-all-over-again-geicos-new-commercial-162063">Geico ad for Hump Day</a><br> <a href="https://en.wikipedia.org/wiki/Curse_of_knowledge">Curse of knowledge</a><br> <a href="https://en.wikipedia.org/wiki/Trojan_Horse">Trojan Horse</a><br> <a href="https://en.wikipedia.org/wiki/Social_influence">Social influence</a><br> If you enjoyed the podcast, <a href="https://en.wikipedia.org/wiki/David_Steindl-Rast">please rate and review it on iTunes.</a> For automatic delivery of new episodes, be sure to <a href="https://itunes.apple.com/us/podcast/curious-minds-innovation-inspiration/id1049183266?mt=2">subscribe</a>. Thanks for listening!<br> Thank you to Emmy-award-winning Creative Director <a href="https://vimeo.com/vanidavae">Vanida Vae</a> for designing the <a href="https://itunes.apple.com/us/podcast/curious-minds-innovation-inspiration/id1049183266?mt=2">Curious Minds</a> logo!<br> <a href="http://www.gayleallen.net">www.gayleallen.net</a><br> <a href="https://www.linkedin.com/in/gayleallen">LinkedIn</a><br> <a href="https://twitter.com/GAllenTC">@GAllenTC</a><br>
