Summary: <br> Mark Hunter believes the success of a company depends on the success of the sales team and the sales managers. Selling on price is not selling, it's taking orders. Selling is about increasing the value the customer is going to receive which results in the price being maximized. All of this starts with the salesperson and their sales motivation & sales competency.<br> <br> Mark document this knowledge in his book, <a href="https://www.amazon.com/gp/product/0814420095/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0814420095&linkCode=as2&tag=business901-20&linkId=036ba0506e7211ac1ecbfbb2fef7a71b">High-Profit Selling: Win the Sale Without Compromising on Price</a> and his new book which our conversation centered on <a href="https://www.amazon.com/gp/product/0814437761/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0814437761&linkCode=as2&tag=business901-20&linkId=9fb48ff59cd02dbbf10a6cf3d210a471">High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results</a>.<br> <br> This was previously published as a video series.<br> <br> <a href="http://itunes.apple.com/us/podcast/business901/id301378020?ign-mpt=uo%3D4">Business901 iTunes Store</a><br> <br> <a href="http://business901.podbean.com/mobile/">Mobile Version</a><br> <br> <a href="https://business901.com/podcast-2/">New Accessibility for the Business901 Podcast</a><br>
