Summary: Cash Flow Ratios Audio Cash Flow Ratios Topics Summary Operating Cash Flow / Sales Ratio Free Cash-Flow / Operating Cash Ratio Cashflow Coverage Ratio Summary Cash flow is the actual amount of cash generated or lost by an entity during the course of operations. Cash and cash flow are important mainly because it is perhaps the ultimate indicator of a company’s attractiveness, success or health. As they say, “Cash is King.” The main reason for pursuing any business activity is ultimately to make money. Successful well-performing businesses have enough cash to comfortably make timely payments to creditors and lenders, meet operating expenses and pursue growth and expansion initiatives. Companies that are short on cash are in just the opposite position and can over time be at risk of insolvency. Cash is a factor in evaluating solvency, liquidity, growth potential, efficiency and the quality of management overall. Understanding cash flow is so significant that financial statements usually include the statement of cash flows which is devoted entirely to this one factor. The statement is divided into three parts: operating, financing and investing. <a name="_Toc423869254"></a>Operating Cash Flow / Sales Ratio The operating cash flow / sales ratio is limited by its very nature. This ratio just gives a very broad or general idea about how well a company can convert sales into cash. Without a real standard benchmark to rely upon to evaluate the result, using trend analysis and peer analysis is important. When evaluating this ratio over multiple time periods, an analyst should expect to see a reasonably consistent relationship between cash flow and sales. When sales increase, so should cash flow. If this consistency is not present, further analysis should be pursued. Some factors to look for in such a situation might include changes in sale terms, potential credit issues with buyers or issues with managing trade receivables. <a name="_Toc423869255"></a>Free Cash-Flow / Operating Cash Ratio Free cash-flow / operating cash flow is a significant ratio for users interested in understanding cash that may be available for additional activities. When evaluating this measure, the higher resulting ratio is better. Most credit analysts and many investment analysts consider free cash flow the most important factor to consider when making recommendations. Good results give comfort to creditors and investors alike. High levels of free cash flow are evidence of a well performing operation and enable financial flexibility in decision making, strategic planning and the overall company management process. Peer analysis is helpful in identifying comparable standards and evaluations. <a name="_Toc423869256"></a>Cashflow Coverage Ratio In its base application, the cash flow coverage ratio estimates a company’s ability to meet its interest expense with available free cash flow. The ratio is included in the cash flow group but is also a measure of liquidity or solvency. A higher result is almost always better and a comfortable minimum standard should be at least 1.5x given that other payments, not simply interest expense, can be present. Many users place high value on this ratio, in particular lenders. It is an important indication of financial condition and company quality. Correctly evaluating the quality of cash flow coverage is critical for many reasons. Some other coverage examples include loan principal repayment, preferred stock coverage, capital expenditure coverage, dividend coverage, and other similar uses. Analysts that understand their target company, its industry and the purpose behind the analysis being conducted will find ways to best apply the concept of coverage in the course of their work. <a name="_Toc423869257"></a>Valuation Ratios Audio Valuation Ratios Topics Summary Price/Book Value Ratio Earnings per Share Price to Earnings per Share Price/Earnings to Growth Ratio
