Summary: Today on Cause Talk Radio, Megan and Joe talk to Patrick Adams, Managing Director, Secret Weapon Marketing, the creative minds behind the _Helpful Bowl_, a bigger, better Super Bowl that has SoCal Honda donating money to Boys & Girls Clubs in Southern California for every Big Game ad that has an advertising cliche. On the show, Megan, Patrick and Joe discuss: - How the _Helpful Bowl_ got started by Southern California Honda dealers. Ultimately, people wanted to be helped! - How the _Helpful Bowl_ works. They're not advertising during the Super Bowl, but they will be donating money based on the commercials. - Why Megan and Joe will be looking for puppies and aliens in Super Bowl ads. - Megan asks: "Is the _Helpful Bowl_ an example of 'causejacking?'" Yes! - Other ways SoCal Honda are being "helpful" and serving the community. - What are the business objectives of the campaign? - Patrick's thoughts on how cause marketing has evolved over the past decade. - The power of a brand having a year-long cause platform as opposed to a transactional cause promotion. **Links & Notes** - [_Helpful Bowl_](http://www.socalhondadealers.com/helpfulbowl/) - [SoCal Honda Dealers](http://www.socalhondadealers.com/ "SoCal Honda Dealers") - [Secret Weapon Marketing](http://secretweapon.net/ "Secret Weapon Marketing") - [36 Examples of Causejacking on Pinterest](https://www.pinterest.com/joewaters/causejacking/ "36 Examples of Causejacking on Pinterest")
