Summary: Today on Cause Talk Radio, Megan and Joe talk to co-founders Matt Sharp and John Rougeux at Causely, a service that helps businesses use cause marketing to grow and build community. With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). Businesses also earn a charitable reputation in the process. Customers benefit because it gives them an easy (and free) way to support great causes. And, of course, non-profits benefit as Causely has donated over $2 million since it launched. On the show, Megan, John and Joe discuss: - How Causely works (Facebook check-ins) and who they work with (Today, 3,200 businesses!). - What type of businesses benefit most from Causely? - How does Causely work with the business to coordinate Facebook check-ins and donations? Why couldn't businesses do this themselves? - How are donations funded? Do they come from the customer? The business? Causely? - What are "social goods"? - What causes have been most popular with businesses and customers? - How Causely works on Instagram with "location tags." - How Causely gives people a socially acceptable reason to post a selfie of themselves at the gym. - How Causely can work with Facebook ads. - What makes a great nonprofit partner for Causely? Storytelling is key! **Links & Notes** - [Causely](http://www.causely.com/ "Causely")
