Summary: This week I welcome back to the show Angela O’Mara, author of “Lipstick. Laptops. Life: The Rise and Fall and Rise Again of a Modern Business Woman” which is a business inspiration book that helps women lead a more fulfilled career and balanced life, and Lights! Camera! Action!, which is all about the power of PR. Angela is President of The Professional Image, Inc., a PR firm that has been involved with the media for over twenty years. Born and raised in Manchester, England, Angela moved to the USA in 1980. A frequent lecturer on how to effectively market a business, Angela specializes in strategic marketing and public relations campaigns for small and large organizations. She also teaches Media Hot Seat, a one-day media training course, and Get Inspired About Your Business!, a one-day 7-step program to help entrepreneurs fall back in love with themselves and their business. She resides in Southern California with her family. Summer is almost over and it is time to get back to business! We will be chatting about how to PR your business. What makes a good PR story Best ways to approach the media What's the difference between Social Media and Traditional Media Is one more important than the other? What if I am not a good writer? Is TV better than Print media? What are the 10 Golden Rules of PR?
