Ep 141: Steve Beckett

Summary: <div> <a href="http://twitter.com/stevebeckett/" target="_blank">Steve Beckett</a> is a marketing and product growth exec at <a href="http://zwift.com" target="_blank">Zwift.com</a> - go have a look at that website for a quick video demo. </div> <div> </div> <div>What is Zwift? </div> <div> </div> <div>But he comes from a legacy of bike industry gigs, and this chat is pertinent at the moment with Tour De France being on - because he was there on the ground floor for the formation of Team Sky, one of the most dominant forces of cycling in recent years to emerge. </div> <div> </div> <div>This is a great story about how tech evolution in one sector can make a transformative leap ahead in another. </div> <p>Even if you haven't ridden a bike in years, this might make you want to capture that freedom one more time. </p>