Episode 36: Research-Driven A/B Testing with Nick Disabato




UI Breakfast: UI/UX Design and Product Strategy show

Summary: When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy.