Summary: [social align=”center”]<br> Guest: Peter Guber<br> Peter was the guest on the <a href="http://traffic.libsyn.com/philmckinney/The_Importance_of_Stories_and_Storytelling_To_Innovation_S11_Ep27.mp3" target="_blank">September 27, 2015 show</a><br> Topics:<br> Storytelling<br> <br> * Why are stories so important?<br> * What’s the difference between a good story and a great story?<br> * How should we think about audience and the relationship we have with them?<br> * Have you ever been surprised by a story that you thought was great but the audience didn’t get it?<br> * What are the three things every listener should do for better storytelling?<br> <br> Partners and Partnerships<br> <br> * Why have partnerships been such a key part of your business activities?<br> * What is the criteria you use to select a partner?<br> <br> Bio<br> Peter Guber is Chairman and CEO of <a title="Mandalay Entertainment" href="https://en.wikipedia.org/wiki/Mandalay_Entertainment">Mandalay Entertainment</a>. Guber’s most recent films from Mandalay Entertainment include <a title="The Kids Are All Right (film)" href="https://en.wikipedia.org/wiki/The_Kids_Are_All_Right_(film)">The Kids Are All Right</a>, <a class="mw-redirect" title="Soul Surfer" href="https://en.wikipedia.org/wiki/Soul_Surfer">Soul Surfer</a>, and <a title="Bernie (2011 film)" href="https://en.wikipedia.org/wiki/Bernie_(2011_film)">Bernie</a>. He has also produced <a title="Batman (1989 film)" href="https://en.wikipedia.org/wiki/Batman_(1989_film)">Batman</a>, <a title="The Witches of Eastwick (film)" href="https://en.wikipedia.org/wiki/The_Witches_of_Eastwick_(film)">The Witches of Eastwick</a>, and <a title="Flashdance" href="https://en.wikipedia.org/wiki/Flashdance">Flashdance</a>. His films have earned over $3 billion worldwide and numerous <a class="mw-redirect" title="Academy Award" href="https://en.wikipedia.org/wiki/Academy_Award">Academy Award</a> nominations.<br> Peter is also a co-owner of three professional sports teams: the <a title="Golden State Warriors" href="https://en.wikipedia.org/wiki/Golden_State_Warriors">Golden State Warriors</a> (NBA) , the <a title="Los Angeles Dodgers" href="https://en.wikipedia.org/wiki/Los_Angeles_Dodgers">Los Angeles Dodgers</a> (MLB) and the<a title="Los Angeles Football Club" href="https://en.wikipedia.org/wiki/Los_Angeles_Football_Club">Los Angeles Football Club</a> (MLS).<br> Peter is Chairman of Dick Clark Productions, which produces the American Music Awards, Golden Globe Awards, and other programs. He is a professor at the UCLA School of Theater Film and Television and the Anderson School of Management and an Entertainment and Media Analyst for Fox Business News.<br> Peter most recent business book, Tell to Win – Connect, Persuade, and Triumph with the Hidden Power of Story, became a #1 <a class="mw-redirect" title="New York Times" href="https://en.wikipedia.org/wiki/New_York_Times">New York Times</a> bestseller.<br> Connect with Peter on:<br> <br> * <a href="https://twitter.com/peterguber" target="_blank">Peter Guber on Twitter</a><br> * <a href="https://www.facebook.com/peterguber" target="_blank">Peter Guber on Facebook</a><br> * <a href="https://www.linkedin.com/in/peterguber" target="_blank">Peter Guber on LinkedIn</a><br> <br> Killer Question/Brain Hack<br> <br> How can I take advantage of emerging trends and fads?<br> <br> “Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the future, even if they themselves don’t know it yet. If you pay attention to the weak signals, they’ll give you the heads-up that something radical, and possibly uncomfortable, is coming your way.<br> You’re not going to find them on the front page of a newspaper or in an industry analyst report.
