Summary: In this weeks show we discuss the 15 secrets successful innovators know about time management. As inventors, innovators and creatives, we struggle with prioritization given that we tend to be working on multiple ideas at the same time. I know I struggle. This weeks guest, <a href="http://www.kevinkruse.com/" target="_blank">Kevin Kruse</a>, is a New York Times best selling author has a <a href="https://15timesecrets.com/free-book" target="_blank">new book</a> out on time management.<br> During the interview, Kevin shares …<br> <br> * Its not about hustle and hard work.<br> * Work smarter not harder<br> * The concept of 1440 and why its so important<br> * Don't let people steal your time<br> * Why you shouldn't use to-do lists<br> * The E3C method to increase your productivity<br> * How to use procrastination to your advantage<br> * Tricks to avoiding digital distractions for better concentration<br> * The myth of multi-tasking<br> * Prioritize based on your MIT (most important task)<br> * .. and everything you would ever want to know about time management.<br> <br> About Kevin Kruse<br> Kevin Kruse started his first company when he was just 22 years old. He worked around the clock, literally living out of his one-room office and showering each day at the YMCA, before giving up a year later deeply in debt.<br> But after reflecting on his experiences, Kevin focused on what he calls wholehearted leadership and employee engagement, he went on to build and sell several, multi-million dollar technology companies, winning both Inc 500 and Best Place to Work awards along the way.<br> Contact Kevin at:<br> <br> * <a href="http://www.kevinkruse.com/" target="_blank">kevinkruse.com</a><br> * <a href="https://www.linkedin.com/in/kevinkruse67" target="_blank">On LinkedIn</a><br> * Information on his book, <a href="http://killerinnovations.com/books/kevin-kruse-time-management/">15 Secrets Successful People Know About Time Management</a><br> <br> Killer Question:<br> Do you have a digital twin?<br> The concept first formed on consumer sites like Yelp, but it’s becoming a catchphrase in marketing and sales. The idea is that dedicated users of sites like Yelp eventually notice that there are other users whose tastes, interests, and “favorites” match their own. These digital twins do not “know” each other in the traditional way. They most likely never communicate directly with each other, but a link forms as one person realizes that the other seems to like or dislike the same brands that he or she does. Both twins’ tastes align across a number of sites.<br> People start to trust these twins to the point where they bypass the process of reading multiple reviews, and simply check to see what their twin thinks. Eventually people start to value their digital twin’s opinions over their own.<br> Recently I was looking for a barber, since my previous one made the inconvenient decision to retire. I went on Yelp and found a local husband-and-wife shop that had more than a hundred five-star reviews. I showed up one Saturday for a cut. Sure enough, the line was out the door and the service was great. Now, I’ve never met any of these reviewers, but my instinct was to trust the collective voice of the group.<br> This is a huge change from the old days when I would have gone into work and asked my buddies in the office for a recommendation. The power of the anonymous point of view has been amplified. And it is incredibly hard to control. Customers used to be much more influenced by sales guys in making the big purchases, but now an individual can walk into a store already sold on what brand and item they want—even if it’s an item they have no real experience with or knowledge about.<br> So what’s the end result?<br> There’s been a huge swing in influence. The individual voices of happy or dissatisfied customers has been amplified—way beyond the power of an individual voice in the pre-...
