How to Brainstorm Better - Brendan Boyle, Tina Seelig (IDEO)




Stanford Entrepreneurship Videos show

Summary: Toy inventor Brendan Boyle talks about key concepts for making brainstorming sessions more effective, like including those adept at the technique and bringing together divergent and convergent thinkers. Boyle, a partner at IDEO who teaches the course “From Play to Innovation” at Stanford’s design school, speaks with creativity expert Tina Seelig, faculty co-director at the Stanford Technology Ventures Program.