Haggen Leaves California: A Supermarket "Unsuccess" Story




Which Way, L.A.? show

Summary: If you've never heard of Haggen Grocery stores, it could be the lack of advertising, which combined with increased prices to force Haggen into bankruptcy right after it bought up 83 supermarkets in California early this year. The bungled expansion plan means big trouble for thousands workers in a hyper-competitive market.