Summary: <br> This is a compilation of the entire interview with Tony Ulwick. Tony has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. He has evolved the innovation process from an art to a science. first introducing his work in<a href="https://www.amazon.com/gp/product/0071408673/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0071408673&linkCode=as2&tag=business901-20&linkId=109ccf8761ac52f3d1155381d0e685fc">What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services</a>, and now taking it to another level in his new book, <a href="https://www.amazon.com/gp/product/0990576744/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0990576744&linkCode=as2&tag=business901-20&linkId=2887f0858d61a35595884db7fbe898ad">Jobs to be Done: Theory to Practice</a>.<br> <br> <a href="http://itunes.apple.com/us/podcast/business901/id301378020?ign-mpt=uo%3D4">Business901 iTunes Store</a><br> <br> <a href="http://business901.podbean.com/mobile/">Mobile Version</a><br> <br> <a href="https://business901.com/podcast-2/">New Accessibility for the Business901 Podcast</a><br>
