Ep 50: New PurPle Index Tracks Corporate Purpose, Participation and Performance




Cause Talk Radio: The Cause Marketing Podcast show

Summary: Today on Cause Talk Radio, Megan and Joe chat with MSLGROUP’s [Scott Beaudoin](http://www.twitter.com/scottbeaudoin) about the new [Purple Index](http://purple.mslgroup.com/), which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose while still turning a profit. They discuss why WalMart ranked #1 overall and question how Target fell off the list. Check out this great [infographic](https://www.pinterest.com/pin/107945722290892616/) and be sure to tune in to hear how companies and nonprofits alike can benefit from this new research.