144: Carol Cone on What's Next for Her, Cause Marketing & Purpose




Cause Talk Radio: The Cause Marketing Podcast show

Summary: Today on Cause Talk Radio, Megan and Joe talk to Carol Cone (aka The Mother of Cause Marketing) about her new venture _Carol Cone on Purpose_! Carol has been a cause leader for decades and is set to disrupt the field once again with a new venture that combines partner collaboration with idea acceleration to take the field of purpose to new heights. On the show, Carol, Megan and Joe discuss: - The growth of purpose and Carol's launch of what she calls Carol Cone 4.0! - _Carol Cone on Purpose_ has two purpose engines: _The Purpose Collaborative_ and _The Idea Accelerator_. - How Carol is adopting the "Hollywood Model" to run her business. She also names some of the "Stars" she's working with. - Is the big agency model for purpose broken? How can it be fixed? - How _The Idea Accelerator_ is aimed at finding, curating, sharing and funding the very best social enterprises. - How Carol plans to continue contributing to the cause, sustainability and purpose community. **Show Notes** - Carol's New Site: [The Purpose Collaborative](http://www.purposecollaborative.com/) - [CauseTalk Radio Ep11: Carol Cone, "Mother of Cause Marketing," Talks Power of Purpose](https://rpfm.squarespace.com/causetalkradio/11)