Summary: Today on Cause Talk Radio, Megan and Joe take a look back at our favorite cause marketing programs from 2015, and make a few predictions for 2016. On the show we discuss: - Our favorite campaigns, which include H&R Block, Cheeky Home, Rosa’s Fresh Pizza, Doritos, Starbucks and Dave’s Killer Bread. - How cause businesses will flourish in the New Year - and how traditional businesses will pave the way for these new enterprises. - How product packaging will play a more important role in cause marketing in 2016. - How businesses will take bolder stands on controversial issues 2016. - The rise of company-lead cause marketing in 2015 and why we will see more of it in 2016 - and the peril it poses. - Is there a future for point-of-sale programs in 2016? - Our plans for CauseTalk Radio for 2016! **Notes & Links** - [The Five Most Important Cause Marketing Trends of 2015](http://www.forbes.com/sites/davidhessekiel/2015/12/16/the-5-most-important-cause-marketing-trends-of-2015/) - [Best Cause Marketing Posts of 2015](http://www.selfishgiving.com/blog/best-cause-marketing-posts-of-2015) - [How H&R Block Uses Cause Marketing to Cultivate Tomorrow’s Clients](http://www.selfishgiving.com/blog/how-h-r-block-cause-marketing-cultivates-clients) - [A Cheeky Way of Doing Good](http://www.causemarketingforum.com/site/apps/nlnet/content2.aspx?c=bkLUKcOTLkK4E&b=6396095&ct=14332573) - [Pay-it-Forward Pizza Feeds Homeless with Slices & Sticky Notes](http://www.selfishgiving.com/blog/pay-it-forward-pizza) - [Starbucks’ Race Together: Critics Should Wake Up and Smell the Courage](http://www.selfishgiving.com/blog/starbucks-race-together-critics-need-to-wake-up-and-smell-the-courage) - [How an Ex-Con’s Bread Company Gave Rise to Second Chances for Others](http://www.selfishgiving.com/blog/daves-killer-bread-second-chances) - [Take That Critics: Consumers Like Donating at the Register](http://www.selfishgiving.com/blog/consumers-like-donating-at-the-register)
