Summary: Today on Cause Talk Radio, Megan and Joe talk to Brian Reich, Director of Project Hive, the UN Refugee Agency’s innovation lab, about a new engagement campaign called Refugee Emojis. The goal of Refugee Emojis is to spark discussion among Americans around the daily struggles faced by refugees, while also establishing a fun and common language for people of all countries to connect around the needs of refugees. On the show, Megan, Brian and Joe discuss: - How Brian, a longtime cause consultant and author of two books, got involved with Hive. - How Brian created a fast-moving, responsive team to battle American perceptions on refugees. - Why Hive isn’t interested in traditional metrics like “awareness.” They are driving engagement and donations to the issue and having a real impact. - Hive’s most recent campaigns involved Major League Baseball and the Pope’s visit to the United States. The goal is to bring the refugee issue to people where they are. - The goal behind Refugee Emojis: to give people a timely, fun and popular language to discuss refugee issues. - How companies are supporting the global refugee crisis and how they might support Refugee Emojis. - What Hive will be focusing on in 2016. **Links & Notes** - [Project Hive](http://www.projecthive.nyc/) - [WWF’s #EndangeredEmojis](http://endangeredemoji.com/) - [Brian Reich on Twitter](https://twitter.com/BrianReich)
