Summary: Today on Cause Talk Radio, Megan and Joe talk to Lisa Lewis, Director of Marketing at Formation Data Systems (FDS), a startup data storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need! On the show, Megan, Lisa and Joe discuss: - How FDS was looking for a marketing program that was affordable but impactful when Lisa discovered Oxfam after a friend gave her a goat as a gift! - How the program works. If you demo FDS' product through Oxfam they will donate a goat to a needy family in a third-world country. - The power of goats! They are a fantastic animal to donate because almost singlehandedly they can lift a family out of poverty. - How FDS has used See a Demo, Get a Goat outside outside a trade show (that they couldn't afford to attend!) with great success! - Are goats the next household pet?! - How FDS has incorporated goats into a series of videos called GoatBusters that links the craziness of goats with the disorganization of most company's storage efforts. - Two unexpected lessons from the program. First, employees love it - especially their younger employees (Millennials!). Second, the program is so "sticky." Prospects remember the goats! - Is this cause marketing program driving sales? - FDS' partnership with Oxfam. What do they think of the program and its success? - What is the key takeaway from this program? What can other B2B companies learn from it? - What's next for the goats? **Links & Notes** - [What a Goat Can Teach You About Cause Marketing](http://www.triplepundit.com/2016/08/goat-can-teach-cause-marketing/ "What a Goat Can Teach You About Cause Marketing") - [Lisa Lewis on Twitter](http://twitter.com/LLewisFDS "Lisa Lewis on Twitter") - [Formation GoatBusters on Youtube](https://www.youtube.com/channel/UCpyH1FyiuPhLrpcTa6sP3Gg "Formation GoatBusters on Youtube") - [Formation Data Systems](http://www.formationds.com/ "Formation Data Systems") - [Just Like Dogs, Goats Will Look You In The Eye When They Need Your Help](http://www.theverge.com/2016/7/7/12116142/goats-eye-contact-dogs-communication "Just Like Dogs, Goats Will Look You In The Eye When They Need Your Help") - [Goats Fight Weeds in Local Cemetery](https://www.pinterest.com/pin/8866530492985933/ "Goats Fight Weeds in Local Cemetery") - [Skyhill Farms](http://skyhillfarms.com/ "Skyhill Farms")
