Summary: Today on Cause Talk Radio, Megan and Joe talk to Christine Riley Miller, Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands, about the company's new, re-branded foundation, the _Joy in Childhood Foundation_. The goal of the foundation is right in the name: to provide the simple joys of childhood to sick and hungry kids. On the show, Megan, Christine and Joe discuss: - Why Dunkin' decided to rebrand its foundation. - Dunkin's partnership with Feeding America and their effectiveness working with brands like Dunkin'. - Is the rebranding more than a name change? Yes! Focus moving forward are food banks and children's hospitals. - How Dunkin' Brands works with its franchisees to balance local initiatives with national programs. - How Dunkin' works with children's hospitals - and other organizations that bring "joy" to children. - How Dunkin' raises money for its philanthropic initiatives. There is a point-of-sale fundraiser happening right now at Dunkin' stores! - Joe and Christine discuss Joe's favorite Dunkin' fundraiser: Cops on the Rooftop. They've raised $2.3 million since the event's inception! - How Dunkin' communicates its social impact to consumers, franchisees and employees. - Will more companies follow Dunkin's lead and create foundations to raise and distribute money? **Links & Notes** - [Joy in Childhood Foundation](http://www.Dunkin'brands.com/foundation "Joy in Childhood Foundation") - [Dunkin' Donuts Cops on the Rooftop](https://www.soill.org/event/Dunkin'-donuts-cop-on-rooftop/ "Dunkin' Donuts Cops on the Rooftop") - [Christine Riley Miller on Twitter](https://twitter.com/crileycsr "Christine Riley Miller on Twitter")
