192: What Cause-Conscious Millennials Want from Their Employer




Cause Talk Radio: The Cause Marketing Podcast show

Summary: Today on Cause Talk Radio, Megan and Joe talk to Alison DaSilva, Executive Vice President, Cone Communications, about their latest study, the _2016 Cone Communications Millennial Employee Engagement Study_. On the show, Megan, Alison, and Joe discuss: - Why Millennials are so important to companies. 50 percent of the workforce by 2020! - Why Cone decided to do this research. "90 percent of our clients are coming to us and asking about Millennials. How do we keep them happy." - How Cone keeps employees happy. The Cone Olympics??? - How Cone defines a socially responsible company. - Are employers playing catch up with employees since the priority is usually targeting Millennial consumers? - How do Millennials want companies to support causes? - The importance of social media to Millennials. - What were the biggest surprises from the study? The importance and depth of interest in volunteerism. - As a Millennial expert, how well does Alison know Millennial lingo? - What Cone is planning for future research studies. **Links & Notes** - [Cone Communications](http://www.conecomm.com/ "Cone Communications") - [2016 Cone Communications Millennial Employee Engagement Study](http://www.conecomm.com/research-blog/2016-millennial-employee-engagement-study "2016 Cone Communications Millennial Employee Engagement Study") - [Cone Research](http://www.conecomm.com/research/ "Cone Research") - [Sign Up for the Cone Newsletter](http://www.conecomm.com/get-the-latest "Sign Up for the Cone Newsletter")