Summary: Today on Cause Talk Radio, Megan and Joe talk to Sarah Durham, CEO of Big Duck, a communications firm that is a leader in _Brandraising_ — a proven approach to fundraising that puts the focus on marketing, branding, and communications. On the show, Megan, Sarah, and Joe discuss: - Speaking of brands: Where did Big Duck come from? - Why branding is important for nonprofits. - Sarah's definition of "Branding". - What do you need in place before you go through a rebrand? - How Big Duck tracks the ROI of a rebrand with its clients. - How communications isn't decorative for a nonprofit - it's a workhorse! - How to get the key people on board within your organization for a rebrand. And the main difference between a nonprofit and a for-profit rebrand. - Where does social media fit into a nonprofit's communications strategy? - What stands in the way of a successful nonprofit rebrand? - In 2017, will we see more nonprofit content brands (i.e. nonprofits that prioritize communications)? **Links & Notes** - [Big Duck](http://www.bigducknyc.com/ "Big Duck") - _[The Rebrand Effect](http://www.bigducknyc.com/rebrandeffect "The Rebrand Effect [EBOOK}")_ - [Sarah Durham on Twitter](https://twitter.com/bigducksarah "Sarah Durham on Twitter") - [Brandraising](https://www.amazon.com/Brandraising-Nonprofits-Visibility-Through-Communications/dp/0470527536?tag=rashpixel_mwl-20) - [Cleveland Clinic's Health Essentials](https://health.clevelandclinic.org/ "Cleveland Clinic's Health Essentials") - Check out the podcast _This Old Marketing_ (last ten minutes of the show) for the story on UK National Trust Magazine
