Summary: Shawn Blanc is a writer, small-business owner, productivity coach, and creative entrepreneur living in Kansas City with his wife and their three sons.<br> <br> Shawn has been teaching and learning about creativity, diligence, and focus for over a decade, and his online courses have helped thousands of people do their best creative work while learning to thrive in the midst of life’s tensions.<br> <br> A while back, Shawn sent an email that caught my attention. He wrote about the importance of creating a customer avatar and developing a content strategy to connect with them and help them achieve their goals. I liked the email so much that I emailed him back and asked him to come on my show to talk about his journey to making a living through writing online and what he’s learned about growing an audience.<br> <br> Shawn also shares my passion for productivity and deep focus; so much so that he’s gathered 12 incredibly smart people for a free 5 day online summit about the power of focused life.<br> <br> In this episode, Shawn shares how he was able to make a full-time living by writing online, and we discuss how you can grow your audience by creating a customer avatar (your ideal listener) and creating content that addresses their needs and desires.
