Episode 6: Relationship-Based Sales (Troy Golden) - SeizeYourBusiness.com




The Business Lounge Podcast (SeizeYourBusiness, OnPurpose Podcast, Making Real Estate Fun) show

Summary: <br> jQuery(window).load(function() {<br> jQuery(".container img,iframe,blackquote").sti({<br> primary_menu: ["facebook","pinterest" ]<br> });<br> <br> });<br> [iframe id=”https://www.youtube.com/embed/lgkKzKfekTo” align=”left”]  <a href="https://itunes.apple.com/us/podcast/seizeyourbusiness.com/id985403546?mt=2&amp;uo=6&amp;at=&amp;ct=" target="itunes_store"></a><br> You have until June 11th to help us achieve our goal of appearing on iTunes’ New and Noteworthy list by <a href="https://itunes.apple.com/us/podcast/seizeyourbusiness.com/id985403546?mt=2&amp;uo=6&amp;at=&amp;ct=" target="itunes_store">reviewing us</a>.  <br> <a title="Review us on iTunes" href="http://seizeyourbusiness.com/review-us-on-itunes/">Click Here</a> for easy 3-step instructions.<br> At our <a title="Launch Party (5/19)!" href="http://seizeyourbusiness.com/please-join-us-in-person-or-remotely-for-our-livecast-launch-party/">launch party </a>on 5/19 we will be raffling off White Sox and Cubs tickets as well as many other prizes to the people who have reviewed us (even if you can’t make it to the party).  If you won’t be easily identifiable to us by your iTunes ID, please either leave your e-mail in the review or e-mail us at info@seizeyourbusiness.com with your iTunes ID, so that we can get you your prizes!<br> Our Guest: Troy Golden – (630)805-2463 – <a href="mailto:tgolden@scgroupre.com">tgolden@scgroupre.com</a> – <a href="http://www,scgroupre.com">www.scgroupre.com </a><a href="http://seizeyourbusiness.com/wp-content/uploads/2015/04/Troy-Golden-Headshot.jpg"></a><br> Troy Golden is Senior Director at SCGroup Real Estate. He received his undergraduate degree from Yale University in 2005.<br> After graduation, Troy worked on political campaigns, managing a state house race in North Carolina. In 2008, He returned to school to earn his MBA in Real Estate from the Wisconsin School of Business.<br> Today, Troy is the senior tenant representation broker at SCGroup. He specializes in office space in the western suburbs.<br> Troy is the founder and Executive Director of Greater Oak Brook Business Leaders (<a href="http://www.greateroakbrookbusinessleaders.com/">www.GreaterOakBrookBusinessLeaders.com</a>). Greater Oak Brook Business Leaders is an invitation-only networking group. Its members are business owners, c-suite executives, nonprofit executives, and elected officials.<br> Troy is a nationally recognized expert in commercial real estate. He authors the Oak Brook Office Report (<a href="http://www.oakbrookofficereport.org/">www.OakBrookOfficeReport.org</a>), voted the top commercial real estate blog of 2014 by theBrokerList. Troy speaks at commercial real estate forums across the country.<br> Lessons Troy has Learned from Business<br> <br> * Treat everyone as a potential client.  When Troy used to run political campaigns, he learned not to judge a potential donor by the<br> * Develop your ability to deal with rejection.  Troy used to make political cold-calls in New Jersey during dinner and people would say terrible things to him.  He developed a thick skin, and now when he makes professional calls, they seem easy by contrast.<br> <br> Relationship-Based Sales<br> <br> * In politics, good data is the foundation of a good field system.  If you want to win a campaign you have to find out who your voters are, and then you deliver them to the polls on election day.  Sales is similar.<br> * The first thing Troy did when he got into sales was to put together a database.  As a campaign manager, you have a database of all the voters in the district divided into people who may vote for you and people who you expect will not (the other political party).  When Troy got into sales, he determined what type of client he was looking for (not too big, and not too small).  He then went through every single building at his territory and recorded everyone that fit ...