Summary: <p><span style="font-weight: 400;">Welcome back to Bootstrapped Web. Our guest today is Ruben Gamez, the founder of Bidsketch.com. We are talking to Ruben today because Bidsketch is getting ready to launch a new product. Since we both are launching new products we thought it would be good to compare notes. </span></p> <p><span style="font-weight: 400;">Bidsketch’s main product has been a proposal tool. Now they want to add a signature app to their brand. Today we discuss how to research for a new product and how to handle expanding when there are competitors. </span></p> <p><span style="font-weight: 400;">We compare notes about our own product lines and how to get the customers to notice.</span></p> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=I%20think%20there%20are%20plenty%2C%20well%20established%20competing%20companies%20who%20just%20have%20feature%20bloat.%20%E2%80%93%20Brian%20http%3A%2F%2Fbootstrappedweb.com%2Flaunching-2nd-products-w-ruben-gamez%2F" target="_blank">I think there are plenty, well established competing companies who just have feature bloat. – Brian</a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=I%20think%20there%20are%20plenty%2C%20well%20established%20competing%20companies%20who%20just%20have%20feature%20bloat.%20%E2%80%93%20Brian%20http%3A%2F%2Fbootstrappedweb.com%2Flaunching-2nd-products-w-ruben-gamez%2F" target="_blank"><img src="http://bootstrappedweb.com/wp-content/plugins/tweetthis/assets/images/twitter-icons/bird1.png" alt="">Tweet This</a></div> <div style="clear: both;"></div> </div> </div> <p><span style="font-weight: 400;">Here are today’s topics:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to find positioning and distribution for a new product.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why begin a separate product line.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Finding the “why” when people don’t use your product.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to focus on two product lines.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Creating a good elevator pitch.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Finding your hook.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Asking the right questions of new customers.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to reach people outside of your network.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ruben’s timeline.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to find the gaps in your competitor’s products.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you shouldn’t copy just to copy a competitor.</span></li> </ul> <p><span style="font-weight: 400;">If you are interested in Bidsketch and their new product, you can go to bidsketch.com or find Ruben on Twitter.</span></p> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=There%20is%20all%20this%20lead%20up%20that%20goes%20into%20it%20%5Bswitching%20apps%5D%20that%20you%20don%E2%80%99t%20see%20it%20beneath%20the%20surf.%20%E2%80%93%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Flaunching-2nd-products-w-ruben-gamez%2F" target="_blank">There is all this lead up that goes into it [switching apps] that you don’t see it beneath the surf. – Jordan</a></div> <div class="TT_footer"><div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div></div> </div>
