Summary: Trends can be a product manager's best friend. They can propel products, increasing adoption by customers, or if misread, they may have costly consequences of wasted resources, too much inventory, and lost opportunities.<br> <br> Product managers know about the importance of trends, but are often already overwhelmed and don’t make time to study trends. Are there ways to make trend identification easier? To find out and learn about identifying and using trends, I contacted Max Luthy.<br> <br> He is the Director of Trends & Insights at TrendWatching, a company that scans the globe identifying emerging consumer trends and changes in trends. He is also the co-author of the book Trend-Driven Innovation.<br> <br> In the interview, you will learn the steps to apply trend-driven innovation...<br> <br> Scan,<br> Focus,<br> Generate,<br> Execute, and<br> Culture.
