Summary: According to my guest, "Marketing at its heart is starting a conversation with someone who could be an ideal customer." Of course, then my first question is how do we find the ideal customer for a product or service.<br> <br> Thankfully, my guest, Tom Schwab, had some ideas. Tom is the founder of Interview Valet and his previous background is in medical device products.<br> <br> In this interview you will learn:<br> <br> - Why marketing should start with the customer,<br> - How to identify the ideal customer, and<br> - What we can learn from the ideal customer for a product.
