Summary: <p><span style="font-weight: 400;">We’ve got a party episode today. We welcome Rob Williams of Workshop and Folyo. Allan Branch joins us later on in the episode when we discuss his time with Less Accounting.</span></p> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=There%20are%20pros%20and%20cons%20to%20both%20the%20service%20and%20the%20software%20side%20of%20things.%20%E2%80%93%20Brian%20http%3A%2F%2Fbootstrappedweb.com%2Fpricing-questions-saas-vs-service%2F" target="_blank">There are pros and cons to both the service and the software side of things. – Brian</a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=There%20are%20pros%20and%20cons%20to%20both%20the%20service%20and%20the%20software%20side%20of%20things.%20%E2%80%93%20Brian%20http%3A%2F%2Fbootstrappedweb.com%2Fpricing-questions-saas-vs-service%2F" target="_blank"><img src="http://bootstrappedweb.com/wp-content/plugins/tweetthis/assets/images/twitter-icons/bird1.png" alt="">Tweet This</a></div> <div style="clear: both;"></div> </div> </div> <p><span style="font-weight: 400;">Today’s topic was primarily pricing. How to price effectively, why to price at a certain level, and what pricing can do for your business. This episode was a great discussion on how value to the customer is reflected in the pricing of a service or product. We had some great insights today and maybe we’ll help you decide how to price your own service or product.</span></p> <p><span style="font-weight: 400;">Here are today’s topics:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Rob’s service Workshop. What is it?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Rob has recently changed the pricing of the service.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The art of pricing.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How pricing attracts the “right” clientele.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What is Folyo?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">To do or not to do a Free Trial.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What is Audience Ops Calendar?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to offer value to a customer.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Catching up with Allan Branch.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you are always beholden to somebody.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Allan and his team sold Less Accounting.</span></li> </ul> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=If%20you%20want%20to%20tie%20pricing%20to%20value%20isn%E2%80%99t%20that%20%5Brevenue%5D%20the%20ultimate%20value%3F%20But%20no%20one%20does%20it%21%20%E2%80%93%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Fpricing-questions-saas-vs-service%2F" target="_blank">If you want to tie pricing to value isn’t that [revenue] the ultimate value? But no one does it! – Jordan</a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=If%20you%20want%20to%20tie%20pricing%20to%20value%20isn%E2%80%99t%20that%20%5Brevenue%5D%20the%20ultimate%20value%3F%20But%20no%20one%20does%20it%21%20%E2%80%93%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Fpricing-questions-saas-vs-service%2F" target=""></a></div> </div> </div>
