How LaCroix Sparkling Water Went From Midwestern Staple To Status Symbol




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Summary: Before LaCroix Sparking Water became a trendy drink, it was a favorite of Midwestern moms. That’s according to Vox.com reporter Libby Nelson, author of "Why LaCroix Sparkling Water Is Suddenly Everywhere." In her article, she traces how the bubbly drink — which she remembers from her Kansas City childhood as “the pastel cases of tasteless soda that my Girl Scout leader packed into her minivan” — went from a Midwestern staple to a status symbol. “It was this question that had been in the back of