Locating PPC Ads in SERPs; Defining Google Search Analytics Impressions, Position and Clicks​

Summary: 55% of searchers don’t know which links in the SERPs are PPC ads. New Google help document defines Search Analytics impressions, position and clicks Thematic Modeling Using Related Words in Documents and Anchor Text How and Why to Raise Organic SEO CTRs SEO and the CMO: Communication and board room metrics that matter Popular 404 to 301 WordPress Plugin Injecting Cloaked Spam Links for Search Engines