TWiLBM #191: The in-experience store episode




This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: Welcome to episode #191. On the show: Bonnaroo's beacon results; Heineken's @wherenext twitter service; Clear Channel launches their "Connect" platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches "CentreStage" in BestBuy; Marriott launches LocalPerks; Birchbox opens up a real-life store in SoHo; Hermes' Fox Den window display; The Sensing Umbrella. Special guest is Henry Lawson of Autograph (the company that installed beacons in every store on Regent St).   Full show notes can be found here: http://untether.tv/2014/twilbm-191-the-in-experience-store-episode/