Summary: Rebranding a business is one of the most challenging things a company can do. Rick Blount understands very well: his family has owned Antoine’s Restaurant for five generations, which has left a legacy not only in the restaurant’s dining rooms, but in public opinion. Antoine's is famous for many things, including Oyster's Rockefeller, which was invented by Jules Alciatore. Blount told the story of its genesis to historian Mark Cave: "In those days Jules invents, still our signature dish, Oysters
